make it worth it
YOUR BRAND ISN’T A COMMODITY.
YOUR MARKETING SHOULDN’T BE EITHER.
MIWI Marketing creates bold strategies to position and amplify unique brands with purpose.
LET'S AMPLIFY YOUR
BRANDING
Every brand should have a unique and authentic platform to stand on. From creating personal brands to defining pillars of corporate brands, an effective brand strategy is the absolute cornerstone to a successful marketing program.
STRATEGY
Whether you know where you want to go, but need a road map to get there, or aren’t sure which direction you’re heading, MIWI helps clients define specific goals and develop unique positioning strategies to achieve them.
COMMUNICATIONS
Staying in touch with internal and external stakeholders can make or break the future of a brand. Effective communications can provide the vehicle to stay connected and achieve top-of-mind awareness with key audiences.
PUBLIC RELATIONS
PR and earned media are often an important part of an effective brand positioning strategy. Placements in mainstream and endemic media, speaking opportunities and public appearances can help a brand prove its unique and authentic relevance to achieve its strategic goals.
EVENTS
Creating authentic, on-brand events is a great way to not only generate earned media opportunities that align with your strategic priorities, but a carefully planned event can integrate partnership and employee values to cultivate stronger brand alignment.
PROGRAM DEVELOPMENT
In most cases, brand extensions require more than just words on paper. Program development can give life to a brand’s Mission, Core Values, strategic pillars, and areas of interest of key stakeholders, while validating its authenticity.
AS SEEN IN
MIWI
With 20 years of experience in branding, strategy, marketing, public relations, communications, partnerships, and events, MIWI Marketing was founded on the principle that every second counts. We all have the opportunity to be excellent – be different – be authentic.
Through unique marketing and communications strategies, MIWI helps clients realize their goals, and, in the process, optimize and achieve their brand’s highest potential. Together, the outcomes we create make it worth it.
But, be warned, we are most successful when we dream big and run fast. Are you ready to go?
krissi edgington, president
MIWI LEADERSHIP
Krissi Edgington is the President of MIWI Marketing, a consultancy specializing in personal and corporate branding, marketing strategy, public relations, cause marketing, communications, and events. Krissi’s background is rich with sports, entertainment, healthcare, higher education, real estate, and nonprofit experience, having worked with individual clients including CEOs, Olympians and blue-chip professional athletes across the NFL, NBA, NASCAR and IndyCar; as well as corporate clients including American Honda, NASCAR, NBA Players Association, Ascension Health, Butler University, Berkshire Hathaway, Atlantic League of Professional Baseball and others.
Krissi is a graduate of Butler University and has served as an Executive Board Member of the Young Alumni Board and Butler Giving Circle. She proudly serves as Co-founder and Vice President of the Board of Project 44, and is also an active member of PRSA and AMA.
Krissi and her family reside in Indianapolis, IN. In her free time, she enjoys traveling, fitness, and spending time in nature.
CLIENTS THATMIWI
brand marketing
COMPREHENSIVE
CASE STUDY
Gastonia Honey Hunters
With an opportunity to leverage historic ownership in sports, MIWI led market research, brand discovery, team naming, logo design, website and marketing asset creation, merchandise development, social media, video production, community engagement, and sports PR during the team’s inception and launch phases.
After discovering a key historic element from Gastonia’s history, MIWI created an inspired brand that would go on to shape the team and City of Gastonia alike. Thus, the Honey Hunters were born. As a result, MIWI and the team landed top tier national, niche, and local media, set new league merchandise sales records, and created a best-in-class experience to engage fans and unite the community.
“We had a unique challenge in Gastonia to create a brand that celebrates its rich history, while also honoring the community’s diverse experiences and values. Krissi was able to synthesize polarizing ideas while packaging a unified brand that was authentic, cutting edge, and set a new industry standard for minor league baseball. We would NOT be the Honey Hunters if not for Krissi. She is the most creative person I have ever had the pleasure of working with – she nailed our brand and for that we are all grateful!”
— David Martin, COO | Honey Hunters Professional Baseball
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GET IN TOUCH
MIWI Marketing is based in Indianapolis, IN with mobility to a network of partners and clients across the U.S.
