THE MIWI WAY

“whatever you do in life, surround yourself with smart people who’ll argue with you”. -John Wooden

Let's Get Amped!

MIWI, (pronounced MY WHY) stands for ‘Make It Worth It.’

Basically, it’s our way of saying, let’s do great work that matters.

With 20+ years in branding, marketing strategy, communications, partnerships, cause marketing, and events, MIWI Marketing was founded on the principle that every second counts. We all have the opportunity to be authentic, bold, excellent, and unique.

Through disruptive, brand-centric marketing and communications strategies, MIWI helps clients maximize and achieve what makes it worth it for them – in short, amplify your WHY.

We get one shot at this life, so we better make it worth it. 

MEET THE TEAM

Krissi Edgington

Krissi Edgington

President

Amanda Wilson

Amanda Wilson

Digital Brand Manager

Megan Clawson

Megan Clawson

UX/UI Designer

Karen Woods

Karen Woods

Project + Operations Manager

Mark McCabe

Mark McCabe

FlipTurn Media, Visual Storyteller

let’s get social, shall we?

Krissi Edgington

President

MIWI LEADERSHIP

Krissi Edgington is the President of MIWI Marketing, a consultancy specializing in personal and corporate branding, marketing strategy, public relations, cause marketing, communications, and events. Krissi's background is rich with sports, entertainment, healthcare, higher education, real estate, and nonprofit experience, having worked with individual clients including CEOs, Olympians and blue-chip professional athletes across the NFL, NBA, NASCAR and IndyCar; as well as corporate clients including American Honda, NASCAR, NBA Players Association, Ascension Health, Butler University, Berkshire Hathaway, Atlantic League of Professional Baseball and others.

Krissi is a graduate of Butler University and has served the university on its Young Alumni Board, Butler Giving Circle, and NIL collective All Good Dawgs. She proudly serves as Co-founder and Vice President of the Board of Project 44, and is an active LOC and grassroots volunteer with Indiana Sports Corp. As a former athlete, Krissi is also a volunteer coach for her kids’ community sports teams.

Krissi and her family reside in Indianapolis, IN. In her free time, she enjoys discovering new restaurants, traveling, fitness, and spending time in nature.

Amanda Wilson

Digital Brand Manager

In her role as Digital Brand Manager, Amanda shapes and executes digital strategies that strengthen brand presence and connection across channels for MIWI Marketing and its clients. She leads content and social media efforts from concept to execution, creating thoughtful, on-brand storytelling through video, photography, graphics, and copy while ensuring consistency, quality, and performance across platforms.

With more than 13 years of agency and in-house marketing experience, Amanda has partnered with national brands, professional sports organizations, million-dollar-revenue restaurant groups, and advocacy organizations. In addition to her agency work, Amanda owns and operates her own photography business, providing brand and editorial photography that helps businesses tell their stories visually.

Amanda earned her bachelor’s degree in Journalism from Indiana University–Purdue University Indianapolis. Outside of work, she enjoys life with her husband, Tyler, and their three children. You’ll often find her cheering on their high school football team where Tyler coaches, working out at the gym, crafting, or serving as the family “mom taxi” as she shuttles her kids to their many activities.

Megan Clawson

UX/UI Designer

In her UX/UI Designer role, Megan creates and improves the visual representations of websites, digital applications, and software, in order to provide an effortless and intuitive user experience. Among her key responsibilities are project research, building effective wireframes, and integrating visual brand assets to create visually appealing, logical, and easy-to-use assets for our clients.

Spanning two decades and multiple industries, Megan’s diverse experience across sports, music, culinary, beauty, non-profit, telecommunications, and healthcare, offers a unique perspective to her work. Notable clients and partners include NFLPA, Octagon, IndyCar, NASCAR, IMSA, ARCA, MLS, Honda Racing, Continental Tire, Goose Island, Breakaway Music Festival and more.

Megan earned her bachelor's degree from Miami University of Ohio and her master's from Georgetown University in Sports Industry Management. She is an avid volunteer with Habitat for Humanity’s Women Build and an active platelet donor.

After spending almost eight years in West Michigan, Megan now lives in her hometown of Greenwood, Indiana, where you can find her chasing her toddler and goldendoodle, watching her beloved Pacers with her husband in their basement pub, and cooking unnecessarily elaborate meals for herself.

Karen Woods

Project + Operations Manager

Karen Woods has spent more than 15 years helping businesses run smarter, work better together, and grow. At MIWI Marketing, she keeps the wheels turning as Project & Operations Manager, making sure day-to-day operations run smoothly, client projects stay on track, and the team has the right systems in place to do their best work. She works closely with leadership to align priorities, support collaboration, and make sure clients have a great experience from start to finish.

Before joining MIWI, Karen was Chief of Staff at Spokenote, where she managed business operations and supported a growing team. She’s also held leadership roles at MarketCast, Covalent Partners, and Latitude, focusing on customer operations, SaaS launches, and go-to-market strategy.

Over the years, she’s partnered with brands like Warner Bros., Sony Pictures, Pacers Sports & Entertainment, JP Morgan Chase, Google for Education, Purdue University, and Angi. Karen thrives at the intersection of strategy and execution, helping teams move from ideas to action with better processes, clear systems, and strong collaboration.

Karen graduated from Indiana University’s Kelley School of Business. She lives in Indianapolis with her husband and their three dogs, and spends much of her free time playing volleyball and volunteering with the Indiana Chapter of the American Foundation for Suicide Prevention and Far Fetched Dog Rescue.

Mark McCabe

FlipTurn Media, Visual Storyteller

Meet Mark McCabe, a storyteller who transforms moments into movements. Over 17 years, the founder of Flipturn Media Group has proven that authentic stories have the power to change lives.

From MLB legends Albert Pujols and Adam Wainwright to Porsche, NCAA, and Riley Children's Hospital, Mark's lens has shaped stories that matter. His global work transformed Mexico's foster care system and raised $80,000 for prison rehabilitation programs through ICAN. He's captured Afghan refugees' first moments of freedom, brought humanity to a prison interview with his friend's killer, and crafted stories across Haiti, Guatemala, and the Dominican Republic. His work has been featured in The New York Times and presented to the White House Cabinet and President of the United States, but his measure of success isn't in accolades – it's in lives changed.

When he's not behind the lens, Mark's pushing limits as an All World Athlete with x2 Ironman 140.6 and x8 70.3 Half-Ironman finishes, including a 70.3 World Championship appearance. He lives in Carmel with his wife Ashley and their Parson Russell Terrier, Tucson. And yes, that was him center stage as Madonna's lead snare drummer at the 2012 Super Bowl Halftime Show.